[Co:beliefs] addresses real-world contexts of cultural notions of superstition and its role in cultural cohesion through an immersive experience. Our journey began with a simple question: "Why do people still believe in superstitions?" This question sparked our curiosity and led us to explore today's existing narratives around superstitious thinking.

By analyzing its persistence and relevance in contemporary society, we offer insights to understand the motivations and recognize the cultural dynamics that play a part in personal values and belief systems. By integrating VR experiences, [Co:beliefs] allows users to explore virtual spaces that capture and archive emotions related to superstitions.

This digital immersion enables participants to engage deeply with the cultural and emotional underpinnings of their beliefs. Through the fusion of digital technology and art, we create a rich, interactive platform that not only showcases these superstitions but also fosters a sense of connection among individuals who share similar beliefs. This innovative approach enhances our understanding of how superstitions influence personal and communal identities, providing a fresh perspective that encourages meaningful interaction and understanding.

Artist bio

Junghyun Kim, also known as Zoey Kim, is a media artist based in South Korea and London. She creates immersive experiences using various mediums and technologies, exploring the interaction between technology, humanity, and the environment. Kim's work blurs the boundaries between physical space and the digital world, aiming to raise awareness and facilitate social dialogue and change. Her pieces encourage audience participation and offer new perspectives and experiences.

Sami Malla is an observant Digital Designer, adept in creating moments of meaning through investigative explorations with emerging technologies, Delving into meaningful experiences, she expands on the significance of everyday rituals and evocative objects. She finds significance in utilising emerging storytelling tools to reflect and share important stories.